During the second year I was slightly aware of the things we
will potentially do for Portfolio and Promotion during one of the Professional
Practice tasks, where we review the promotional items from the current 3rd
years at the time. From that alone I had thought ahead of the things I would
want to create for my promotional pieces to represent my portfolio, both
digital and physical.
Knowing that this module is to prepare ourselves and to
assemble a body of content that we will use to show clients the works that we
have produced (as well as promotional items) to showcase our skills and
identity as an artist, I feel confident than I was before with myself and my
current skills, though some technical skills is probably needed, such as using
other digital software like InDesign and Illustrator.
Since I began digital painting in early 2013, I wanted to
reach a point where I feel confident with my digital painting skills before
exposing myself as a digital artist. I was having doubts about myself and
thought I would not reach a point in time where I would be confident with my
skills during my journey, as most of the experience I gained was all
self-taught. Since I had started this course I had approached most projects and
workshops using digital mediums in order to get better at digital painting.
Now, after a good few years in experiencing in working digitally, I feel I had
finally reached the point where I think I am comfortable with my skills and
ready for online exposure.
For my future, at the moment I am a little uncertain with
where things can go from now. I initially had in my mind that I would want to
go freelance and so far my mind has not changed since, though this could change
as the module progresses with the things to know in the coming months.
What I want to achieve and gain in this module is to expand
my online presence through social media and producing promotional items,
particularly business cards, to expand my exposure for my online portfolio. Also,
I hope to gain some extensive knowledge on making the optimal choices that will
help me get the most out of this module, i.e. choosing the right websites, the
type of content to produce for the near future, the process of getting into
contact of companies or art directors, etc.
PERSONAL PROMOTIONAL
STRATEGY
The promotional items I am potentially seeking out to make for
the module to promote myself will be of the following:
Business Cards –
A crucial promotional item that is a must have for any artist who would want to
give to potential clients and general exposure of my works to customers and
target audience (those who are interested in my works).
Postcards – An item
that can be handed out individually or as a set with images that represents my
work (illustrations of characters or narrative based imagery). This can be also
good for collection purposes for those who like to collect postcards as part of
their collectables.
Posters – A2/A1
Posters of my narrative based illustrations and characters for display purposes.
For those who want to decorate rooms with illustrations. Posters are prints
which are items I would potentially like to sell at events and/or comic
conventions, as well as for my future online store (if I pursue to open one later on).
Other choices in making promotional items I have in mind
consists of the following:
Phone Covers
Cups
Book Markers
The decision is not yet final on which items I will make,
though business cards is definitely the one I will produce, until we get further
into the module and undertake several workshops that will get us to explore and
research into other promotional materials, by then I should have a clear sense
of what I want to make that will represent myself as an artist.
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