Promotional Product and Application of Work to Products or Context - 12/01/2016

This small exercise is to explore the various applications that I could use my artworks on certain products. Taking into account that my works and methods of producing illustrations is through digital painting, I will need to consider the type of products that will be relevant to the images I create. From the list to choose from for me to experiment and to apply my images on chosen products, I will be choosing Print as my primary application as this will be the most relevant to me as a digital artist. This will also allow me to explore other possible promotional materials I can produce as part of the module.

I will look into various online stores to get an insight of products that digital artists or illustrators sell with their artworks printed on.

Potential products for me to experiment with my artworks are of the following:

Postcards

Screen saver/Desktop background

CD cover

Cups

Posters

Looking into the price range of particular sizes, etc. will give me an insight as to how I could price my promotional items, based on what I will discover.

Society6 Product Prices

A mixture of traditional and digital artworks of various landscape imagery, subject matters and visual narrative.

Art Prints: $15-$20 on average……………………………....(£12-£15)

Framed Art Prints: $30-$40 on average……………….........(£23-£31)

Coffee Mugs: $15……………………………………………...(£12)

Stationary Cards: $12………………………………………....(£9.50)

Canvas Prints: $85-$95 on average…………………….......(£67-£75)

Exchange rate on the currency were checked on 26/01/2016, the estimated prices may differ as time passes afterwards.

Papio Press Product Prices

Mostly focuses on traditional prints in terms of visual imagery. Feels traditional-based. Personally I don’t think my digital artwork would be suitable as an illustration to be sold on this website as it would feel out of place. It seems to be aimed towards customers who have interests in these particular type of illustrations. Most illustrations all have a theme related to nature or animals.

A4 Prints: £17

A3 Prints: £25

A2 Prints: £50

Postcards set: £6

I will choose one artwork from the past year or two and see its visual outcome on various products by editing the illustration on to the items for visual mock-ups. I will also choose other artworks to see the comparison and to find out which ones are more suitable and appealing than the other on the products. 

CD cover mock-up

I had chosen one of my final artworks from the self-publishing module for a CD cover mock-up. Out of other artworks from my personal works and past projects, I feel this type of visual imagery can be applied to many products and digital uses for visual appeal, simply because it feels more applicable than other illustrations I have created that would involve heavy usage of characters, or focuses on a particular theme that would otherwise feel narrow and only fits into certain type of products (imagery that are created and designed to fit into particular products such as book marks, mugs, etc.) 

Testing the artwork as a desktop background on my computer to see the results.

Screensaver/Desktop Background

The artwork being displayed as a desktop background for a mock-up looks really suitable, although there would probably be a few adjustments needed on the measurements just so it will fit in nicely as whole within the frame, as the original size of the image could potentially stretch/squeeze itself if it were to try and fit to scale. 

Phone covers (IPhone case)

Phone cases are probably the easiest product to apply artworks and illustration on to. Not a lot of difficulty to arrange the image in place.

Coffee Mug

Was really difficult to implement some of my artworks onto the mug mock-up as the illustration would have to go all around the product, as I was having a bit of trouble editing it. I personally feel that small illustrations would look more appealing than full artwork around the mug.

Postcards

Artworks are most applicable on postcards. 

Wall Poster/Canvas

Similar to postcards, artworks are a lot more suitable as framed prints. 

Other personal artworks being applied to the same products to see their visual outcome. This will allow me to compare which artworks looks more suitable on each one. 

After various mock-ups, the product(s) that I think will look suitable with some of my artworks are the CD/Album Cover, Wall Poster/Canvas and Desktop background/screen saver. From what I know, the desktop background/screen saver will be a digital downloadable content, as you cannot obtain this as a physical thing. Though the downside, if this were to be a digital download for a desktop background, people can just save the image by searching it on the internet and freely use it, unless I state that this wallpaper is a free content then yes, otherwise if it is something that customers will have to pay for this digital content, they would potentially find other ways in obtaining it for free. 

I can see CD/Album covers could be something I can be commissioned for, as it is one of the things I wouldn’t mind doing. Phone cases is debateable, as some artwork does work as a cover, while some doesn’t, and personally I don’t have the feeling that phone cases could work for me, maybe because there could of have been a better illustration for it, or an illustration that is designed specifically around the phone case.

Canvas or posters are without a doubt a product I can see my artworks being displayed as, since all of my illustrations are fitted towards prints. Postcards or any other print-related products are also something I can sell, however, there wouldn’t be much of a variety.