For the day of attending the London Book Fair I decided I
want to create some handmade content (promotional item) that I can hand out to
people who would be interested in my works. After the reassurance that my
website is now running as normal after the complications I have gone through, I
initially planned on printing a second batch of business cards with the
addition of my website URL on the card under my social media information.
However due to the time I had left before the London Book Fair it is not
possible as it would be too late for the 2nd batch to arrive, so
instead I decided to create handmade mini postcards with my website at the
back, which will be a good addition to my current business cards as I can give
them both as a set to people.
A set of 4 mini postcard images, 2 landscape and 2 portrait
illustrations, looks ideal as a mini set that can be handed out as a small
promotional item along with my business card. The Illustrations chosen for
these handmade postcards will showcase the content I create (like a sneak peek
to what I produce) to the people I give them too.
Chosen images for the mini handmade postcards.
The printing process wasn’t as difficult compared to the
printing for my physical portfolio as I was confident in choosing cartridge
paper for the creation of this promotional item. The only issue I have come
across was the back-to-back printing with the website name and the illustration
on InDesign, as the placement of the text on the back would need to be correct
otherwise it would mess up the text placements that will correspond to the
landscape and portrait images.
After printing the dummy version with the text at the back
of the images, I created and printed a belly band that will hold the set of 4
mini postcards together so they will packaged as a promotional item. The
process of printing cutting out the cards and assembling them as a package (and
printing/cutting out the belly band) took some time and I was aiming to produce
around 20 of them, though due to defects (from the printing process) as well as
cutting them out using the guillotine, cause the overall number of producing
them to a finished standard dropped to 15. Personally this is still enough for
it to be handed out as a promotional item as I will include my business card to
go with them.
Mini postcards with the dummy band to package them in place.
Finalised product with my current business card attached to
it.
This item will be displayed at the shared table the
Illustration course have at the London Book Fair along with other classmates’
business cards/promotional items for people to pick up if they are interested.
The creation of this promotional item stems from the absence
of my website on my current business card, which in turn led me to create an
additional item outside of my current plans for promotional items for this
module. I believe that this last minute action does have its strengths where I
treated the London Book Fair as a mini deadline to get things sorted for such a
big event. The final product of the mini postcards could have been better in terms
of the paper quality, I would have preferred printing using better paper
online, though due to the remaining time that was left before the event I resorted
to using cartridge paper that is decent enough for the printing of the images in
the studio.
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